As luck would have it, when Hannah Wilson – an estate planning lawyer based in Johannesburg – came to us for a new corporate identity, her brief to us was that she wanted something worlds apart from the usual law firm look. We decided to capture her personality through her logo: professional, bold, unique and creative.
Every piece of collateral bears a different colour symbol, giving the CI a fresh and approachable feel, and we used 100% post-consumer waste and wind-power produced recycled paper across the stationery range. A lawyer with a conscience?
When Mastercard® South Africa partnered with the Ekurhuleni Metropolitan Municipality to promote the easy payment of municipal bills using their Masterpass™ app, we created an integrated campaign driving download and registration, incentivising trial and adoption and educating consumers on the benefits of Masterpass.
During the course of the campaign, Mastercard contributed R25 000 each towards the utility bills of 3 local causes. Check out one of the videos we produced here:
We were really excited to work with VIVA Nation, the music-focused mobile TV channel, when asked to design their on-air branding elements. These five opening animations that introduce the shows are just the beginning:
To increase awareness of Mastercard’s partnership with Rugby World Cup 2015 we conceptualised, designed and managed 3-week promotions in two of South Africa’s largest and most popular shopping malls.
Executing against a complete through-the-line campaign, consumers stood the chance of winning packages to the Rugby World Cup, plus daily prizes that generated huge excitement and helped make the promotion the success that it was.
To celebrate the launch of the new McDelivery® app, McDonald’s and Mastercard® teamed up to offer customers paying with Mastercard prizes worth R230 000.
We conceptualized and designed the nationwide campaign, driving awareness primarily through social media, in-store collateral, bus shelters and streetpole posters.
The Sony Xperia™ Z5 was the phone 'Made for Bond' and its launch coincided with the release of Spectre in South Africa. Using international guidelines as a base, we were tasked with the exciting job of creating launches, activations, in-store material, digital campaigns based around microsites and social media, VIP screenings, preview events, TVCs and billboards, plus creating and managing competitions with operators and radio stations.
We were pleased as punch to work with Mastercard® on their campaign with Pick n Pay to promote contactless payments at checkout. Customers who decided to Tap and go™ stood the chance to win one of 30 prizes of R5000 each.
All print collateral appeared in-store and consisted of strategically placed shelf banners and bollard posters.
We then created in-store TV animations, used Facebook posts, digital banners and radio spots to drive awareness further afield.
We jumped at the chance to work with MasterCard® on a countrywide campaign driving the daily use of debit cards over cash. Deciding that we needed a broader reach than activating with only one merchant partner, we designed a USSD-based competition which consumers could enter using their cellphone after making a debit card purchase anywhere in South Africa.
We designed a theme which had a strong local flavour focusing on real people and the dreams they would be able to fulfill if they won one of the R200 to R50 000 cash prizes on offer. This ensured that the promotion had an emotive appeal and stood out from the crowd.
Illustrator Christoph Niemann plays with scale and context to create small scenes using ink and everyday materials. In his object-focused works, a few deft brushstrokes turn a pair of socks into the head and torso of a dinosaur, and a pressed paintbrush flares into a dancer’s swinging skirt. Other sketches are based on photographs, usually of the streets of New York City where the artist lives.
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National Geographic’s June 2018 cover is capturing attention for being one of its best. The ‘planet or plastic’ initiative draws attention to the plastic pollution problem, illustrating what looks like an iceberg formed out of a plastic bag floating in the ocean.
The cover has been created by Mexican artist Jorge Gamboa, suggesting that plastic pollution is just the tip of the iceberg. A partnering fact reads: ‘18 billion pounds of plastic ends up in the ocean each year. And that’s just the tip of the iceberg.'
The artwork was submitted to Bolivia’s biennial of poster in 2017, titled Iceberg Plástico, winning first place in the political and social posters category. Now it’s being dubbed a cover image ‘for the ages’.
The job: To leverage a high value sponsorship property for the first time in the Host Market that would deliver against Visa’s business objectives in SA, create and embed Visa’s association with soccer for the first time, and, on a limited budget, generate a much greater share of voice than other key sponsors that held long term affiliation with FIFA and had exponentially larger budgets.
And it wasn’t only about the Tournament. It was the greatest opportunity to build a long-term domestic legacy for the brand, increasing share of voice, brand preference and loyalty all resulting in driving transactions and displacing cash.
Strategic ideation started early, and was to be built around 4 key elements:
We created an opportunity for mall merchant stakeholders that would deliver benefits for Visa and all our partners, big or small. Creating ideal win-win scenarios.
Visa became the enabler for malls and their tenants to associate with and activate the world’s greatest sports tournament, becoming an integral part of football fever.
33 malls used toolkits created using FIFA 2010 imagery of the iconic World Cup trophy and the hugely popular tournament mascot “Zakumi”, on continuous display for 7 months, ensuring excellent brand presence during the build-up and throughout the tournament. The promotional spaces, traditionally paid for, were provided at no charge.
47 malls. 11 470 bespoke media spaces. Free.
9 country-wide promotional partnerships with national retailers in non-discretionary, habit- forming sectors where cash was still in a major form of payment, giving Visa a commercial opportunity to convert cash to card and in habit-forming sectors.
Although FNB was the office Host Retail Bank of the 2010 FIFA World Cupä, all Visa-issuing banks in South Africa were afforded the privilege of activating against the FWC by virtue of Visa’s pass-through rights in the payment category.
With an 18-month campaign period forming a key part of our strategy, we needed to talk to the domestic market first, and then add relevant touchpoints and value for inbound visitors and fans arriving for the football tournament.
We took our partnership with Table Mountain to new heights, always ensuring that Visa’s presence added value and didn’t distract from one of our most spectacular tourist attractions
Southern Sun was the biggest hotel chain in South Africa and our partnership included brand association in 42 of their establishments.
The promotion with Airports Company South Africa (ACSA) was also a new opportunity and naturally the focus was on both cross border and domestic cardholders. We entered into a relationship with ACSA’s retail team whereby they ran both the Visa/FIFA Merchant Incentive Programme and a four-month promotion over South Africa’s peak tourist season. This was run in both international and domestic airports.
FIFA provided 10 000 tickets across all matches. Visa’s existing financial literacy and inclusion programme was activated with strategic merchant partners Engen, Shell and the Southern Sun hotel group, ensuring that staff who would be serving domestic and international guests during the tournament the opportunity to attend matches at their local stadium.
When Sony Mobile briefed us to create a consumer journey leveraging the global Sony sponsorship of the 2014 FIFA World Cup™, we used retail, activation and experiential platforms to ensure maximum exposure and ROI.
We chose a targeted approach to drive exposure in-store through a retail campaign, including a live online reporting platform activated through a mystery shopper programme. Awareness was driven through an ATL campaign, complemented by roadshows, consumer prizes and social media.
