Sony in South Africa

1.5% - 5% market share in less than 4 years

Our job: to drive brand preference, market share and support Sony Mobile’s retail partners.

To achieve Sony Mobile South Africa’s audacious goals we developed a blueprint that would consistently leverage the mobile operators’ retail backbone alongside B2B and B2C activation platforms, positioning Sony as the best partner for a Digital Life.

Brazil Calling

Sony’s Global sponsorship of the 2014 FIFA World Cup in Brazil provided the perfect launch pad to create a consumer journey to test the blueprint ensuring maximum exposure and ROI.

To increase sales we developed a retail campaign that included a live online reporting platform activated through a mystery shopper programme.

Awareness was driven through ATL, including digital and social, complemented by roadshows and consumer incentives.

Feel every detail. Everywhere!

Watch. Play. Create. Live. Listen.

In 2016 Sony Mobile reaffirmed its position as a leading communications and digital innovator with the arrival of three highly-anticipated new Sony Xperia smartphones in South Africa, unveiling unique product experiences that broke new ground in consumer technology. 

The blueprint provided the framework for Sony's campaign, with activations putting their innovative technology and features on display and in the hands of consumers, providing them the opportunity to experience every feature.

Made for Bond: The Sony Xperia™ Z5

Sony’s global partnership with the aspirational Bond 007 property provided the opportunity to use the highly anticipated “Spectre” as an activation platform and festive season differentiator used across B2B and B2C and ATL activity.

The brand didn’t need more than the glamour and thrill of Bond with the Sony Xperia™ Z5 in hand to stand out from their competitors.

Making the ordinary extraordinary: Sony Retail Store

We were tasked with revamping the Sony Mobile store to reflect their evolution in mobile and lifestyle products. The store’s aesthetic was designed to mirror Sony Mobile’s cutting edge design and stylish communication devices to deliver an unforgettable retail experience.

6 North Road, Dunkeld West
2196, Johannesburg, South Africa
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