We were pleased as punch to work with Mastercard® on their campaign with Pick n Pay to promote contactless payments at checkout. Customers who decided to Tap and go™ stood the chance to win one of 30 prizes of R5000 each.

All print collateral appeared in-store and consisted of strategically placed shelf banners and bollard posters.

We then created in-store TV animations, used Facebook posts, digital banners and radio spots to drive awareness further afield.